2015 LA Street Food Fest Award Winners!

Best Nouveau Street Food / Howlin’ Ray’s
Best Old School Street Food / La Guerrerense
Best Showmanship / Church Key
Best in Show / El Mazateño
Best Cocktail / Corazon y Miel
Wild Card / Indie Jams
The Sweet Tooth / Faith & Flower
Founders Award / Fred 62
People’s Choice / Tom’s Urban + Howlin’ Ray’s



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The Food Fest is a lot like an adventure park or music festival for foodies.
Want to have an awesome time? Strategy is the best Fest companion!

1/ Come dressed to Fest. That means comfy shoes, no heels that’ll sink into the grass
on the Field, hat, sunscreen and… stretchy pants!

2/ Check out the weather! High of 81 and party cloudy with a light breeze. Forecast says it’ll be 78 when you arrive and 68 when you head out. This will be our coolest Fest yet and we couldn’t ask for better Fest weather! Perrrrrrrrrfect.

3/ Plan ahead. There’s no human possibility anyone is eating everything at the Fest. Check out the guide and map (online for download HERE!) and make sure you plans to hit your faves first.
Yes, you can have dessert first.

4 / Got wristband? There’s nothing worse than waiting for a cold beer only to discover you’re missing the critical goods. Hit the ID check booth outside of the entry gates BEFORE you head in. There’s a 21+ check booth outside of both the GA and VIP admission areas. There are no 21+ wristbands available inside!

5/  Divide and conquer. Send friends to neighboring booths and then meet up to swap and sample. This works best with a pair or a group of three or four. If you’re four or more, you’re more likely to look like you’re raiding the buffet with a to-go bag and less likely to get a vendor to fork over the goods. OUr vendors are happy to give you a two-fer but otherwise try to take it easy and make sure there’s plenty for everyone.

6/ Vote for People’s Choice! Use the hashtag #LAfoodfest + #PeoplesChoice on Instagram and Twitter to let us know who you think deserves to win.

7/ Don’t forget to pick up your photos! What photos you say? Your photos! Instagram your pics with the hashtag #LAfoodfest and they’ll be automatically printed at the Photo Booth (on the map) and ready for pick up.

8/ Don’t Miss the Field! It’s not often you can walk around barefoot on the pristine Rose Bowl Field and this is your chance! Some years we have it, some years we don’t, but this year’s it’s ON! Bring a little blanket or scarf and soak up a hot minute of sun. Note: there’s a BIG football game next weekend, so if the grass is looking flat, you may be asked to skip the blanket and go barefoot for a bit.

9/ Most importantly, pace yourself! It’s far too easy to have eyes bigger than your belly and nothing can kill your day like a case of premature food coma. Pros know not to eat too much at one spot or blow all their belly room on the first few booths they see. As tempting as it is to eat it all, or even go back for seconds for that foodgasm worthy somethin’-somethin’, unless it’s a little bite, split and share to save room to try more. Trust us.

Happy Eating!

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We’re back at the world famous Rose Bowl to celebrate our 6th year and bring you more world class, award winning top chefs and restaurants, your favorite gourmet trucks, street stands and carts and more.

All of our vendors are hand picked to bring you the best of the best. Sample signature bites from a curated selection of nearly 100 (yes, one hundred!) street food vendors from hot gourmet food trucks, old school carts and stands to celebrity chefs and pop-ups, and street inspired dishes from LA’s best restaurants.


Skip the lines with early VIP HOUR+ admission or party with the people at LA’s largest and most affordable tasting event with an all you can eat and drink, all-inclusive  GENERAL ADMISSION ticket 


 VIP EARLY ADMISSION | 3p – 4:30p | All Ages | $90

GENERAL ADMISSION | 5p – 8p | All Ages | $60



* Ample FREE parking at the Rose Bowl for ticket-holders

* Signature tastes from a curated selection of 100+ of LA and Baja, Mexico’s best gourmet trucks, street carts, stands, award winning chefs and restaurants

* Sip a cold craft beer

* Chill with signature cocktails from one of our bars

* Find your inner foodie child at our Ice Cream Social featuring the city’s best frozen treats

* Chill in the Iced Coffee Lounge featuring a dozen local roasters

* Rub elbows with some of the city’s top food critics and cast a vote for your favorite bite with a People’s Choice Award in the Street Food Cook-Off

* Soak up the dog days of summer sun on a blanket on the Rose Bowl field, sampling bites at a picnic table or stretched out enjoying the views

* Support your community, local economy and small biz owners

* All of this and more included one ticket price!!!



* All of the above plus VIP parking, VIP entrance, VIP lounge and early admission ensuring NO LINES!

Hurry, only 1500 early admission VIP HOUR+ tickets are available! And they sell out first!


There are no extra charges for food and drink inside the event.
General Admission begins at 5p. No GA ticket holders will be admitted prior to 5p.
Children age 7 and under free with a paying adult.
Tickets do not need to be printed. Tickets can be scanned from your smart phone.
21+ wristband required for Craft Beer, Cocktail Bars, Tequila Tasting and Wine.
ID is required for a 21+wristband. Don’t forget yours!
Go to ID check station for your 21+ wristband BEFORE lining up for entry.
Last call is at 7:15p.
5:15-6p is a vendor refresh period between VIP and GA.  We encourage our VIP guests to enjoy the field and entertainment during this time.
Due to health regulations, only service dogs with paperwork are allowed. Sorry, Fido.
Tickets are transferrable between attendees.
Tickets are NOT refundable.
Discounts can NOT be applied after purchase.
Tickets are available online only.
No tickets are sold at the door when the event is sold out.
No readmission or “In-Outs”.
No lawn chairs, coolers, containers (including boxes, etc) or outside food and drink.
Food and drink MAY NOT be taken outside of the event.
Per the City of Pasadena, the event is non smoking / vaping.
No bota bags, drugs or drug paraphernalia.
Event is rain or shine.
Please drink responsibly.
Participating vendors and sponsors are subject to change.