Our Mission

Our goal when we started the LA Street Food Fest was not only to fill a gap in the events scene by creating an event that was the first of its kind and a delicious good time, but to create community and a platform to support independent small business owners and both established and budding restaurateurs. For that reason, all of our events aim to do much more than just entertain.

Promotional tasting events often require vendors to donate their food and services, something we know can be challenging, especially for new and less established vendors, and for that reason, the participation of every vendor at our Summer Tasting Event is subsidized by us. And in the case of some of our smaller independent vendors we know otherwise wouldn’t be able to join us, we subsidize their participation entirely.

For us, every event is an opportunity to do a little good and to help make this amazing city we call home a little better for it. We hope that you will join us in enjoying fantastic food and a great time, knowing you’re also supporting our local community, restaurateurs and LA’s economy!”

 

Shawna DawsonA native Angeleno who spent her formative years terrorizing the good people of Mt Washington and Hancock Park, Shawna Dawson Beer is a USC grad and a marketing, social and viral media maven with nearly two decades of experience doing business in more than a dozen countries, from the US to Romania to Japan.

An avid diner, home cook, locavore and believer in the power of community, she was blogging about LA in her spare time when she became one of the first to join Yelp LA where she was an active contributor before taking the reins as Director of Marketing and Community Manager, cultivating a loyal following alongside countless sponsorships, cross promotions and memorable events that more than quadrupled the market in a few short months.

At the helm of her boutique marketing and PR group, Sauce|LAShawna and her team consult clients, including many of the city’s top chefs and award-winning restaurants, on the virtues of grassroots, social and viral media, while dreaming up events like the historic crowd drawing LA Street Food Fest and trendsetting Artisanal LA, a biannual event showcasing the best independent and sustainable chefs, edibles, makers and home goods. Both events are going strong in their fifth years and are still curated, managed and produced entirely in-house.

She’s passionate about supporting other small business owners and helping them get from idea to execution and has been directly involved in the launch of more than thirty projects over the course of the last three years, including a couple of her own. Shawna was featured in Crave LA’s 2010  guide to the city’s top women entrepreneurs and was most recently recognized by the City of Los Angeles for her work supporting other entrepreneurs through Artisanal LA. She’s also a Kiva Trustee and a proud board member of a number of local groups and associations.

Shawna’s a lover of all things LA who traded her Carthay Circle digs for the urban foodie hippy haven that is Altadena that she now calls home with her Welshman and their three cats.

Favorite Taco: Buche, buche, buche! (And al pastor con piña)
Favorite Frozen Treat: Chocolate covered frozen banana
Favorite Condiment: Is bacon a condiment?

Shelley

As a child, Shelley Boyle was only allowed to watch TV shows that were “informative”, so while other kids were watching Silver Spoons, she was watching Julia Child and Yan Can Cook.  As a result, she was a budding foodie from the start, happy to discuss anything from cipollini onions to Brussels sprouts.

She graduated from the University of California, Santa Cruz with a BS in Forensic Anthropology and Biochemistry.  With degree in hand, she headed back home and found herself working at Amgen as a Project Manager in their Manufacturing facilities. She then had a short stint in the entertainment industry in casting and talent management and dabbled in the art of covering strawberries in chocolate before settling down at Clementine, a family owned restaurant in Century City where she was tasked with operations from front of house to marketing and media.

Shelley specializes in social media and marketing strategy.  She’s a skilled food photographer, which has been invaluable in helping restaurants find their voice and communicate their brands through images and making customers salivate from behind their screens. She is a 4th generation Pasadenan, who has found herself happily living in The Valley, spending much of her free time hiking, cooking, and hanging with her boyfriend and their cat and dog. Shelley can be reached at shelley@saucela.com

 

 

Paola

 Paola Briseño is a proud Pata Salada, that’s Mexican coastal surf-speak for a native of Puerto Vallarta. Paola studied Industrial Design at ITESO in Guadalajara and then moved to Portland, Oregon to earn degrees in Design Research and Culinary Arts with a minor in Sustainability. She trained under respected James Beard Award-Winner Best Chef Northwest Cory Schreiber, and worked as a food analyst at The Food Innovation Center, where she developed several large-scale supermarket product recipes for everything from popular fruit and nut bars, yogurt and pouched Pacific Northwest tuna. Paola has also developed recipes for restaurants and for publications such as Saveur Magazine and Cooking Light focusing on Coastal Mexican Cuisine.
Upon moving to Los Angeles in 2012, she had a short stint in radio working as a Community Producer for KCRW. Her past projects include working as an Event Organizer for the Hollywood Forever Cemetery’s Día de Los Muertos celebration attended by 50,000 people annually. Currently, she is the Creative Coordinator for The Taste of Mexico Association, working with Los Angeles’ most renowned Mexican restaurants. She also volunteers for the Culinary Historians of Southern California leading the Julia Child Foundation program that takes food history to underserved communities.

Paola lives in Highland Park with her food writer boyfriend and their Old English Sheepdog, Fig. She spends much of her time cooking, making almond milk and working in their vegetable garden. Paola can be reached at: paola@saucela.com


isabella

Isabella Crisman is a UCSB grad with a degree in Communications with a focus on professional writing and mass media. Having worked in a number of fields she’s passionate about, including hospitality, fashion and food, there’s been one common thread, and that is Isabella’s love of marketing, branding and public relations. A food, art,  fashion and travel enthusiast, Isabella has a history of globe-trotting and experiencing cultural diversity on all ends of the spectrum.

Specializing in grassroots, in-house marketing and development of collateral and marketing materials, she takes pleasure in working with talented, like-minded individuals. With a background in in-house marketing and PR from boutique hotels to fashion houses, Isabella has a great eye and is the mind behind many of our client’s and our collateral. In her spare time she even created this site.

Isabella loves living in her Malibu Canyon home with her fiancé,  her cute little Yorkie, Kricket and King Charles Cavalier, Kingston. Isabella is a California girl at heart. Isabella can be reached atisabella@saucela.com

 

Bradley

Bradley Tuck is an independent publicist based in Los Angeles. Coming from a background in lifestyle editorial including writing for publications like 944, Attitude (UK), Arroyo Monthly and others, he has been conducting a love affair with Los Angeles’ incredible and often under-appreciated culinary and gastronomic scene since arriving here from London. He has worked with a number of highly successful, high profile clients, and enjoys sharing their success stories with anyone who cares to listen.

Bradley is our go-to publicist when we need support on larger projects, including our own brands and events. His other passions include gardening, biking, and perfecting his Paella recipe. Bradley can be reached at bradley@bradleytuck.com