Our Mission

Our goal when we started the LA Street Food Fest was not only to fill a gap in the events scene by creating an event that was the first of its kind and a delicious good time, but to create community and a platform to support independent small business owners and both established and budding restaurateurs. For that reason, all of our events aim to do much more than just entertain.

Promotional tasting events often require vendors to donate their food and services, something we know can be challenging, especially for new and less established vendors, and for that reason, the participation of every vendor at our Summer Tasting Event is subsidized by us. And in the case of some of our smaller independent vendors we know otherwise wouldn’t be able to join us, we subsidize their participation entirely.

For us, every event is an opportunity to do a little good and to help make this amazing city we call home a little better for it. We hope that you will join us in enjoying fantastic food and a great time, knowing you’re also supporting our local community, restaurateurs and LA’s economy!”


Shawna DawsonA native Angeleno who spent her formative years terrorizing the good people of Mt Washington and Hancock Park, Shawna Dawson Beer is a USC grad and a marketing, social and viral media maven with nearly two decades of experience doing business in more than a dozen countries, from the US to Romania to Japan.

An avid diner, home cook, locavore and believer in the power of community, she was blogging about LA in her spare time when she became one of the first to join Yelp LA where she was an active contributor before taking the reins as Director of Marketing and Community Manager, cultivating a loyal following alongside countless sponsorships, cross promotions and memorable events that more than quadrupled the market in a few short months.

At the helm of her boutique marketing and PR group, Sauce|LAShawna and her team consult clients, including many of the city’s top chefs and award-winning restaurants, on the virtues of grassroots, social and viral media, while dreaming up events like the historic crowd drawing LA Street Food Fest and trendsetting Artisanal LA, a biannual event showcasing the best independent and sustainable chefs, edibles, makers and home goods. Both events are going strong in their fifth years and are still curated, managed and produced entirely in-house.

She’s passionate about supporting other small business owners and helping them get from idea to execution and has been directly involved in the launch of more than thirty projects over the course of the last three years, including a couple of her own. Shawna was featured in Crave LA’s 2010  guide to the city’s top women entrepreneurs and was most recently recognized by the City of Los Angeles for her work supporting other entrepreneurs through Artisanal LA. She’s also a Kiva Trustee and a proud board member of a number of local groups and associations.

Shawna’s a lover of all things LA who traded her Carthay Circle digs for the urban foodie hippy haven that is Altadena that she now calls home with her Welshman and their three cats.

Favorite Taco: Buche, buche, buche! (And al pastor con piña)
Favorite Frozen Treat: Chocolate covered frozen banana
Favorite Condiment: Is bacon a condiment?



Isabella Crisman is a UCSB grad with a degree in Communications with a focus on professional writing and mass media. Having worked in a number of fields she’s passionate about, including hospitality, fashion and food, there’s been one common thread, and that is Isabella’s love of marketing, branding and public relations. A food, art,  fashion and travel enthusiast, Isabella has a history of globe-trotting and experiencing cultural diversity on all ends of the spectrum.

Specializing in grassroots, in-house marketing and development of collateral and marketing materials, she takes pleasure in working with talented, like-minded individuals. With a background in in-house marketing and PR from boutique hotels to fashion houses, Isabella has a great eye and is the mind behind many of our client’s and our collateral. In her spare time she even created this site.

Isabella loves living in her Malibu Canyon home with her fiancé,  her cute little Yorkie, Kricket and King Charles Cavalier, Kingston. Isabella is a California girl at heart. Isabella can be reached atisabella@saucela.com